about monika alcobev

VISIT PROFILE

Founded in 2017 with just two brands, Monika Alcobev has grown into one of India’s leading importers of premium spirits and wines. Today, it represents over 50 global brands and 120+ labels, including icons like Bushmills, Jose Cuervo, Diplomatico, and Russian Standard. In 2022, it added 22 new brands and expanded into South Asia.

how do we increase presence?

Communicate the brand evolution from
Monika Enterprise to Monika Alcobev
Showcase the depth of the portfolio
Drive on-trade activation and
experiential engagement across markets
Establish B2B credibility with consumer recall

our SOLUTION

1. Establishing Brand Positioning

  • Curated exclusive tastings for top-tier, handpicked lifestyle and trade media
  • Positioned the rebrand as a marker of growth and evolution

2. Thought-Leadership Visibility

  • Positioned founders as cultural voices within the industry through interviews and editorial contributions
  • Highlighted portfolio expansion and long-term vision

3. Experience-Led Activations, Bars and Bartender Community Build

  • Curated restaurant takeovers and guest shifts with renowned bartenders
  • Activated presence at India Cocktail Week, ProWine, and key industry forums
  • Designed immersive, multi-sensory moments to build lasting recall

4. Influence & Digital Community

  • Rolled out Tastemaker collaborations and curated drops
  • Engaged audiences through virtual tastings and story-led content
  • Aligned all communication under the banner of #OnlyTheBest

THE
IMPACT

384.1k organic search traffic
Establish industry thought leadership for new entrants
Monika Alcobev carved its niche with icons like Jose Cuervo, 1800, Bushmills, and The Botanist, winning over consumers and partners alike
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