about NANDAN COFFEE
Nandan Coffee is a premium Indian coffee brand rooted in the hills of Tamil Nadu. Founded by sisters Yahvi and Parthivi Mariwala, the brand is committed to sustainability and quality. All beans are single-origin, handpicked, washed with harvested rainwater, and roasted fresh to order. With blends like the South Special inspired by traditional filter coffee, Nandan offers a soulful, honest brew that celebrates the richness of Indian terroir.
How do you tell a coffee brand’s origin story in a way that builds emotional connection and sets it apart?
our SOLUTION
A focused Marcomm campaign brought Nandan Coffee’s story to life through a two-phase rollout:
- Establish a media and key opinion leader-led flagship launch in Mumbai with its roots in generational culture from Kodaikanal.
Legacy-Led Founder Profiling
- Founder profiling and thought-leadership for 3rd generation founder of Nandan Coffee
Strategic Concept Amplification
- Placements across lifestyle, trade, and sustainability platforms
- A first-mover advantage created through immersive brand experience at the flagship brand store #CreateYourOwnCoffee
- Influencer partnerships and founder-led narratives
