Case Studies
Discover inspiring success stories of businesses that we helped overcome unique challenges and achieved remarkable results. We take you on a journey through the triumphs of various enterprises we’ve assisted along the way. Explore how these businesses tackled obstacles head-on and emerged victorious, gaining valuable insights and lessons along the path to success. Join us as we delve into the stories of resilience, innovation, and achievement that showcase the transformative power of strategic guidance and support.
Sarah Todd
Visibility and Brand Growth in India
An extensive public relations and marketing strategy in India was set in place for Sarah Todd, a celebrated Australian chef, in order to enhance her presence, both digitally and on ground since 2018. Whether it be her cookbooks, TV series, restaurant partnerships or the introduction of her line of FMCG products, Sarah aimed to not only increase visibility but also expand her brand in various markets like Goa, Delhi & Mumbai. Over the past few years, an integrated approach between lifestyle, fashion, business and FnB with targeted profiling techniques played a pivotal role in raising awareness and establishing Sarah Todd as both a chef and an entrepreneur, or a chefpreneur as we call it. This helped in attracting the right audience to not only her brand, but also her product ranges which include a selection of spice mixes inspired by Indian cuisine and a line of hot sauces named Hot Toddy. Sarah garnered significant attention by being featured in esteemed publications such as a Harpers Bazaar, Hello! Magazine and GlobalSpa cover, large features in Vogue India, Elle India, Hello! Magazine, Lonely Planet and an exclusive with Forbes India, international channels such as WION and BBC among many others. She was also a panelist at FICCI, a non-governmental trade association and advocacy group based in India and a TedX speaker. A successful launch event for her line of sauces was also executed in Mumbai, attended by journalists and influencers for a complete media outreach. Compelling narratives showcasing her culinary journey and entrepreneurial endeavours contributed to the growth of her presence in the country. Extensive media coverage, interviews, and features further amplified the reach and visibility of her brand. This well rounded approach fueled the brand growth in terms of credibility and commercial viability and as a result, Sarah Todd experienced remarkable growth and gained recognition as a distinguished chef and entrepreneur in India.
"Throughout my journey in India, I've been fortunate to have a team of dedicated professionals who have been instrumental in elevating my brand's presence. Their strategic expertise, meticulous planning, and strong media relationships have truly made a difference. I am grateful for the support I've received from my incredible partners, enabling me to connect with the right audience and share my culinary and entrepreneurial endeavors in India.”
Link for the supporting article
The Sanctuary Bar and kitchen, Goa
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Brand Launch and Visibility in a New Market
Case Background:
The Sanctuary, is a highend gourmet restaurant located in Hyderabad, known for its global cuisine and fine dining experience. With the expansion to Goa, The Sanctuary aimed to create a buzzworthy launch event that would position it as a premier destination in the region.
Objective:
The primary objective of The Sanctuary’s launch in Goa was to generate widespread excitement and anticipation among the target audience spread across the nation, including key opinion leader’s, influencers, media personalities, and high-profile individuals. The goal was to establish The Sanctuary as a must-visit culinary hotspot in Goa, leveraging the brand
ambassadorship of world-renowned Chef Sarah Todd.
Strategy:
CD collaborated closely with The Sanctuary’s partners to devise a comprehensive launch strategy. Leveraging our expertise in PR, marketing, and influencer outreach, CD aimed to orchestrate a grand launch across 2-days supported by multiple collaborations to maximise visibility and create a lasting and memorable impression while portraying The Sanctuary in its true sense. Using key features from the brand and the restaurant, such as the 250-year old ruins amidst which The Sanctuary is set or the new menu coming in by Celebrity Chef Sarah Todd and the strong consultants behind the bar, Angnieszka Rozenska fro Poland and the revered Frenchman Louness Ducos, we at Connekting Dots implemented a set of strategies.
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The Wedding Filmer
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Founder Profiling and Brand Visibility
Client Background:
Vishal Punjabi, also known as The Wedding Filmer, is India’s first and leading cinematic wedding videographer. Vishal Punjabi, the visionary founder behind The Wedding Filmer, redefines wedding cinematography with a commitment to timeless storytelling. Armed with creativity and compassion, Punjabi transforms couples’ special moments into cinematic masterpieces that endure through generations. His revolutionary approach to capturing love, laughter, and emotion has made The Wedding Filmer a global phenomenon. With an unwavering belief in the power of love, Punjabi continues to craft unforgettable narratives that celebrate the essence of romance. The Wedding Filmer remains a beacon of inspiration in the world of cinematic weddings, leaving an indelible mark on hearts worldwide.
Objective:
In partnering with Connekting Dots, Vishal Punjabi and The Wedding Filmer aimed to strategically bolster their digital footprint and elevate brand recognition. Their primary goal was to amplify online visibility and ensure lasting recall among audiences, marking a pivotal step in solidifying their position as leaders in the wedding cinematography sphere.
Strategy:
1. Digital & Print Media Visibility:
Developed targeted digital campaigns aimed at increasing brand visibility and engagement across relevant online platforms, including social media channels, wedding forums, and industry blogs. The coverage was spread across print magazines such as Vogue, Travel + Leisure India as well as dailies such as Midday and Times of India while also securing features across leading publications such as Vogue, CondeNast Traveller, ELLE India, Hello! Magazine India, and Lifestyle Asia for lifestyle-focused stories as well as international publications like Khaleej Times. Additionally, obtained coverage in Entrepreneur India and Forbes, focusing on the business aspect of The Wedding Filmer. Explored opportunities for original music composition stories on leading platforms like Rolling Stones. Facilitated national exposure through video interviews on channels such as CNN, NDTV, Zoom, and more, to enhance brand credibility and reach a wider audience.
2. Social Media:
Implemented a comprehensive social media strategy focused on creating compelling content, fostering community engagement, and showcasing The Wedding Filmer’s unique storytelling approach to wedding cinematography. This involved reposting original content on prestigious digital platforms such as Vogue, CondeNast Traveller, ELLE India, Hello! Magazine India, Lifestyle Asia, and more.
3. Brand Positioning:
Positioned The Wedding Filmer as a premier destination for couples seeking unforgettable cinematic wedding experiences through consistent messaging, brand storytelling, and thought leadership initiatives. This was achieved by strategically selecting industry stories and positioning Vishal Punjabi as a pioneer and leader in the wedding cinematography industry. Through curated content and thought leadership engagements, The Wedding Filmer reaffirmed its reputation as the go-to choice for couples desiring extraordinary wedding memories. Through these integrated strategies, Connekting Dots successfully elevated The Wedding Filmer’s digital presence, reinforced its position as a leader in cinematic wedding experiences, and strengthened brand recall among target audiences.
Results:
Through a meticulously executed strategy, Connekting Dots successfully propelled The Wedding Filmer to new heights in the digital landscape. The implementation of targeted digital campaigns resulted in a substantial increase in brand visibility and engagement across various online platforms, fostering a deeper connection with the target audience. Leveraging a comprehensive social media approach, The Wedding Filmer’s captivating content captivated audiences, generating widespread recognition and admiration for its unique storytelling prowess. Furthermore, strategic media features across leading publications and national channels solidified The Wedding Filmer’s reputation as an industry leader, further augmenting brand recall and authority in the wedding cinematography realm.
Conclusion:
In conclusion, the collaboration between Vishal Punjabi’s The Wedding Filmer and Connekting Dots has yielded remarkable results, marking a significant milestone in the journey towards digital prominence and brand excellence. By amplifying digital presence, enhancing brand recall, and positioning The Wedding Filmer as a premier destination for cinematic wedding experiences, the partnership has not only achieved its objectives but has also set a new standard for success in the industry. As The Wedding Filmer continues to inspire and delight couples worldwide with its timeless storytelling, Connekting Dots remains committed to furthering its impact and ensuring continued growth and success in the ever-evolving digital landscape.
Silly, Mumbai
Owner Profiling
A comprehensive PR and marketing strategy was implemented to address the limited digital presence of Karan Nohria and the launch of Silly, a venture under the K7Group Hospitality. Over 8-10 months, personalized profiling and strategic positioning were employed to increase visibility and establish Karan Nohria as a notable figure. Silly was featured on renowned publications, emphasizing its unique location and captivating interiors. Engaging narratives highlighting the food and cocktail offerings were crafted to attract new opportunities and build an online presence. Media coverage, interviews, and features amplified brand reach and visibility. These efforts resulted in substantial growth for Karan Nohria’s influence and Silly’s recognition as a desirable destination, solidifying their position in the hyperlocal market.
"Working with Connekting Dots has been a game-changer for Silly and myself too. Thanks to their precise PR and Marketing strategies, it has helped Silly gain a much higher profile and more visibility within trade and business media for myself as a founder. Which has helped me They helped us to get featured in publications and websites, which has resulted in a significant increase in our customer base. The team at Connekting Dots is incredibly knowledgeable, responsive, and always willing to go the extra mile to ensure that our marketing goals are met”
Cobbler and Crew, Pune
Launch and Positioning
To capture the attention of a niche audience and establish its brand identity, Cobbler & Crew, Pune’s first high-energy cocktail society, implemented a comprehensive PR strategy. Media representatives were invited to experience the brand firsthand, resulting in compelling articles highlighting the restaurant’s unique concept and appeal. The founders and head mixologist were proactively profiled to build credibility and foster industry relationships. Strategic targeting of listings and weekend guides expanded brand exposure, attracting a wider audience. This approach helped Cobbler & Crew establish a distinct brand identity and reputation as a go-to destination for exceptional cocktails and energetic experiences in the premium bar market of Pune.
“Connekting Dots played an instrumental role in the successful launch of Cobbler and Crew. The team helped us to amplify our launch and generate buzz within our local community. They have been incredibly knowledgeable and dedicated to delivering results. We have been overwhelmed with the positive response to our launch, and we owe a huge thanks to Connekting Dots for their role in making it happen.”
Link for the supporting article
Nara, Mumbai
Presence and Awareness
Nara Thai, a renowned restaurant, enhanced its brand image and promoted its curated menu and dining experiences through a comprehensive approach. Exclusive events with key media outlets showcased the new menu, while digital listings and engaging stories highlighted Nara Thai’s exceptional food and cocktails. Concept stories positioned the brand as a thought leader, and food deliveries to media offices expanded access. Corporate catering services and bar partnerships increased visibility, and nationwide takeovers introduced new audiences to Nara Thai’s Thai culinary experiences. Influencer collaborations generated buzz and positive reviews, boosting the restaurant’s reputation and customer engagement. Overall, Nara Thai became a top destination for innovative Thai cuisine in Mumbai.
"I couldn't be more impressed with the work that Connekting Dots has done for our restaurant. Their marketing initiatives have significantly increased our location visibility and brought in a steady flow of new customers. The team at Connekting Dots really took the time to understand our brand and goals, and their efforts have truly paid off. We have been featured in top publications and websites, and have seen a noticeable increase in foot traffic as a result. Their professionalism, attention to detail, and dedication to delivering results have been invaluable to our business.”
Link for the supporting article
Monika Alcobev
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Introduction and Visibility
Monika Alcobev faced low visibility during its launch, necessitating a strategic approach to build brand awareness. In PR, media representatives were invited to product launches and curated events, securing reviews, listings, and interviews. The recent name change was leveraged to showcase growth and future plans. Marketing efforts included takeovers, collaborations with celebrity bartenders, and tasting events. Influencer marketing involved sending hampers, hosting online tastings, and inviting influencers to pop-ups. Through these strategies, Monika Alcobev successfully established a strong brand presence in both B2B and B2C spaces, with increased visibility and positive digital footprint.
