ABOUT COBBLEr & CREW
Pune’s First Cocktail Society
A high-energy space for cocktail lovers to sip, savor, and connect. Known for its ever-evolving bar program, immersive mixology experiences, and deep-rooted community culture, this is where classics meet creative spins, and cocktails spark conversation.
How might we build narrative positioning, brand recall, and thought leadership in a niche category?
our SOLUTION
1. Purpose-Driven Positioning
- Curated Media Previews
- Immersive Brand Culture Experiences and Tastings, placing the product at the heart of the narrative
- Founder & Mixologist Profiling
- Built credibility through editorial features, interviews, and behind-the-bar storytelling
2. Building Cultural Capital with Signature IPs
Objective:
Create brand-owned rituals that build longevity
- Cultural IP-builds with unique experiences for the location
- People & Paloma – a community-led IP
- Bar Team-Led Mastercalsses and Chef-Led, thought leadership collaborations
- Programmed Evenings, Brunch IP’s and Sustained Cross-collaborative milestones
